Label Design / Illustration / Brand Identity Snålåk Beer Label
A beer label built for students who bike everywhere, spend carefully, and still know how to have a good time.
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Snålåk is a beer label concept rooted in student life in Uppsala. The name loosely translates to "greedy ride," a playful nod to the budget-conscious, bike-everywhere mindset that defines the city's student culture.
The illustration hides a bike lock within the design, a small detail that rewards a closer look and ties the brand to both local cycling habits and a sense of responsibility. Everything about it, the name, the image, the attitude, is designed to feel immediately familiar to its audience.
The result is a casual, locally rooted identity that does not try too hard. It just gets it.
