DollTrend x Delicato
From viral AI trend to branded content.
Concept
During the DollTrend 2025 wave, I created a digital concept for Delicato featuring three AI-generated dolls inspired by their iconic pastries: Delicatobollen, Mazarin, and Punchrulle. The visuals combined playful storytelling with products from Delicato’s webshop, adding a clear commercial layer.
The concept was pitched to and purchased by Delicato, then published on Instagram and TikTok. The content generated strong engagement, with 444 likes and 31 comments on Instagram, and 79 likes and 4 comments on TikTok.
This project shows how AI-driven creativity can quickly turn viral trends into brand-relevant, high-engagement content.
