Wine Table Magazine
From concept to print, I designed the Wine Table Magazine, creating a cohesive and inspiring editorial experience.
Concept
Over an extended period, I was responsible for the graphic design of 13 issues of Wine Table, a wine magazine published as a supplement in Dagens Industri, Sweden’s leading business newspaper and one of the country’s largest media outlets. Each issue was distributed to a total of 75,000 readers. The role involved close collaboration with editors to ensure a consistent visual identity that supported both the content’s tone and the target audience.
As the sole designer, I had overarching responsibility for everything from concept development to detailed layout and typography. The work required a balance between creative expression and clear structure, with a focus on creating an inspiring reading experience and a strong connection between editorial content and advertisers’ goals.
