Digital Advertising / Social Media / Graphic DesignPaid social concepts developed for Sleep Cycle, spanning data-driven creative and culturally relevant campaigns.
Sleep Cycle — Digital Ads
Data-Driven Creative
Based on insights from Sleep Cycle's own research data, I developed copy and assembled ads using existing brand assets. The result is a set of Meta ads in both 1:1 and 9:16 formats that feel native to the brand while speaking directly to real user behavior.
World Cup Campaign
Starting from a brief with no creative direction, I built the concept from the ground up. Using AI-generated visuals and AI-assisted copy, the ads tie the energy of the World Cup to Sleep Cycle's core product while staying true to the brand.
