From Wine List to Brand Experience

A curated set of tasting materials designed for Wine Table, transforming functional information into a cohesive brand experience for a corporate wine tasting event.

The Project

In collaboration with Wine Table, a digital wine magazine and tasting host, this project shows how printed materials can elevate a brand experience. It was developed for a corporate wine tasting that served as a memorable closing event between an agency and its client.

The tasting was built around the theme "Five countries, one traditional method." The wine list balanced clarity with an editorial sensibility, using typography and layout to highlight the curated selection.

All printed materials were designed as part of one cohesive system, including numbered bottle tags to guide participants through the tasting. By treating every piece as part of a unified visual identity for the event, the experience felt seamless from start to finish and left a lasting impression.

Wine tasting event materials, overview of full printed set
Mockup of a branded Tote bag
Wine tasting numbered bottle tags
Wine tasting numbered tags on wine bottles
Wine tasting coaster
Wine tasting wine list and coaster
Wine tasting event with coasters
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