From Wine List to Brand Experience
A curated set of tasting materials designed for Wine Table, transforming functional information into a cohesive brand experience for a corporate wine tasting event.
Concept
In collaboration with Wine Table, a digital wine magazine and tasting host, this project showcases how printed tasting materials can elevate a brand experience. Developed for a corporate wine tasting, it served as a memorable closing event between an agency and its client.
The tasting was built around the theme “Five countries, one traditional method.” The wine list balanced clarity and information with an editorial sensibility, using typography and layout to highlight the curated selection.
The wine list was part of a thoughtfully designed system that included numbered bottle tags to guide participants through the tasting. By treating all the materials as part of a new visual identity for the event, the experience felt seamless and cohesive, leaving a lasting impression.
