Editorial Design / Event Identity / Print DesignFrom Wine List to Brand Experience
A curated set of tasting materials designed for Wine Table, transforming functional information into a cohesive brand experience for a corporate wine tasting event.
Wine Table needed printed materials for a corporate wine tasting, a closing event between an agency and its client. There was no existing visual direction for the event. Starting from the theme alone, I developed a full identity system that made the experience feel considered and cohesive from the moment guests sat down.
The design took a minimalist and bold direction, letting typography do the heavy lifting. With no existing visual language to build from, every decision came from the theme itself and the wines it represented. The system included a wine list and numbered bottle tags, treating every printed piece as part of the same visual whole.
